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Founders

The Guide to Founder Led Sales

This article is based on insights from my Founder Led Sales workshop delivered to startup Founders at the DMZ, a leading tech incubator. As a Founder, sales can feel intimidating,…

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Sales Management, Sales Skills

Top 5 Best Sales Books in 2025

List of the Best Sales Books Sales has an overwhelming number of books, gurus, and resources. Many offer unique insights and strategies. However, not all sales books are created equal.…

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Sales Management

We Sell Together

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  • Sales Management

    How to Scale Revenue Fast as a Startup’s New Sales Leader

    November 22, 2025 /
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    Thomas Waites

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    Top 5 Best Sales Books in 2025

    January 25, 2025

    Mutual Mystification

    July 8, 2024

    The Best Sales Podcast Is The Game by Alex Hormozi

    August 5, 2024
  • Founders

    Mastering Discovery

    September 7, 2025 /
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    Thomas Waites

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    Negative Reverse Selling: How to Turn ‘No’ Into ‘Yes’

    June 20, 2025

    Overcoming Customer Indecision

    December 4, 2023
    Fractional CRO

    What Is a Fractional CRO? Everything Startups Need to Know

    June 29, 2025
  • Founders

    The Art of Objection Handling

    September 1, 2025 /
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    Thomas Waites

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    Limiting Beliefs

    May 27, 2025

    10 Tips for Discovery in Sales Calls

    August 18, 2025

    Top 5 Best Sales Books in 2025

    January 25, 2025
  • Sales Skills

    The ARQ Method

    August 31, 2025 /
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    Thomas Waites

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    Questions Are the Answer: The Reversing Technique

    August 31, 2025

    The Art of Objection Handling

    September 1, 2025

    The Best Sales Podcast Is The Game by Alex Hormozi

    August 5, 2024
  • Sales Skills

    Questions Are the Answer: The Reversing Technique

    August 31, 2025 /
    Read Article
    Thomas Waites

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    DISC Personality Types & Assessment

    May 28, 2025

    Top 5 Best Sales Books in 2025

    January 25, 2025

    How to Build a Winning Sales Team Culture

    August 18, 2025
  • Founders

    Cold Email That Actually Gets Responses

    August 24, 2025 /
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    Thomas Waites

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    Mastering Discovery

    September 7, 2025
    Fractional CRO

    What Is a Fractional CRO? Everything Startups Need to Know

    June 29, 2025

    Emotional Selling: Thinking vs Feeling States

    July 7, 2025
  • Sales Skills

    10 Tips for Discovery in Sales Calls

    August 18, 2025 /
    Read Article
    Thomas Waites

    You May Also Like

    Emotional Selling: Thinking vs Feeling States

    July 7, 2025

    Limiting Beliefs

    May 27, 2025

    How to Scale Revenue Fast as a Startup’s New Sales Leader

    November 22, 2025
  • Sales Management

    How to Build a Winning Sales Team Culture

    August 18, 2025 /
    Read Article
    Thomas Waites

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    Top 5 Best Sales Books in 2025

    January 25, 2025

    Best TED Talks for Salespeople

    June 29, 2025

    The Breakup Email™

    July 29, 2024
  • Founders

    Developing Your Prospecting Strategy

    August 11, 2025 /
    Read Article
    Thomas Waites

    You May Also Like

    Emotional Selling: Thinking vs Feeling States

    July 7, 2025

    Negative Reverse Selling: How to Turn ‘No’ Into ‘Yes’

    June 20, 2025

    Limiting Beliefs

    May 27, 2025
  • Founders

    The Startup Guide to Finding Your Ideal Customer Profile (ICP)

    August 4, 2025 /
    Read Article
    Thomas Waites

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    The Breakup Email™

    July 29, 2024

    Developing Your Prospecting Strategy

    August 11, 2025

    Emotional Selling: Thinking vs Feeling States

    July 7, 2025
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Thomas Waites

TW Sales is the go-to platform for Salespeople, Sales Leaders, and Founders. Build pipeline, close deals, and grow revenue.

Categories

  • Founders
  • Mindset
  • Sales Management
  • Sales Skills

Categories

  • Founders
  • Mindset
  • Sales Management
  • Sales Skills

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